Bill Martinelli
M.Photog., M.Artist,MEI,Cr., Hon.M.Photog., PPA Certified

About the Speaker

Articles

About the Program – "Image Magic"
With  more than 26 years experience in creating images for corporate, advertising and editorial clients, Bill's objective is to help other photographers succeed in the face of rapid changes in our industry. In his program, Martinelli will show how studios both large and small can increase creativity, sales and productivity through the use of digital imaging. He will discuss and demonstrate how his studio uses Photoshop and other tools to create, composite, repair, and output images.

Bill's knowledge and experience with digital technology goes back into the early 90's – making him almost a pioneer in the short span of time that electronic imaging has been a practical reality. Bill observed that, "Our market was changing, and frankly, the average job was getting a little boring. By 1994 he jumped in deep – making the financial commitment to add full, in-house digital capability to capture, manipulate, output, and archive images.

Martinelli comments, "We now have a whole new creative venue to explore, experiment, innovate, and better serve our customers. This technology hasn't just changed the way we work, it's changed the work itself. We keep fresh and stay challenged – and we have more to offer our our rushed and image-savvy clients than we did before. There's a lot of pressure in the commercial marketplace to change and evolve."

Martinelli's tools include a Management Graphics film recorder, Fujix Pictrography 3000 printer, Hewlett-Packard 2500 printer, Scanview Drum Scanner, Leaf DBC-II Live and Phase One Powerphase digital backs, and several MAC and PC computers.

Presentation Format/Equipment Requirements
This presentation is a two- to three-hour live demonstration. The target audience is commercial/advertising/corporate photographers of all levels, however photographers from all specialties can benefit from ideas shared in this program. The program can be presented to any size audience.

Presentation equipment needed: microphone/p.a. system, PC-compatible data projector (SVGA or XVGA), power strip, extension cord and screen. Speaker will bring notebook computer and imaging software.

Alternative Presentation – "Live Picture"
Bill is also a certified Live Picture trainer. Although this powerful imaging software product is not currently available in the marketplace, there may be interest among existing owners for a workshop on this subject. Contact Bill for additional information (a MAC computer would be required).

Presentation History