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What information do you need from me to get started on a project?
Who or what are we photographing, where and when are the images needed will be the
first questions.
It can be helpful for us to see examples of projects previously done for your company, samples you like that were created for another firm, or a layout/mock-up from your designer if you have it.
This helps us to create a style that meets your taste. Also, we would like to know how the work will be used; is it for publication, web use, trade show display, etc.
If it is a brochure or presentation,
we'd like to get your "copy" or outline. If we are going to design a brochure, catalog, etc., we need to know your desired publication size, number of pages and quantity.
Once we understand the scope of your
project, we can provide you with a written quote and negotiate the terms of payment. This can all happen very quickly if you are prepared for our questions. Many projects are accomplished in a week or less.
How quickly can you do my project?
Martinelli
Studios is used to working FAST. Our clients expect a great job, on something that they should have ordered last week and that they needed to have completed yesterday. We know, things happen!
We'll appreciate if you can give us your real
deadline. By doing this you give us the greatest amount of time to do the best job we can on your project. If you are not ready to "start" but still have a time frame and deadline, give us a call so that we can schedule some time for you.
I want to send/bring you a digital file, what do I need to know?
I need something scanned. What file size do I need?
What we need to know is the dimensions (generally in inches) of the final image to be printed and the desired resolution for the printer that will be used.
Typically the scan will need to be saved on a ZIP disk or CD.
What digital file format is best?
TIFF format
is best if the image is going to be printed out or used in a publication.
JPEG format
is best if the image is a photograph for a web site. Because JPEG files are
quite small, at least a few can be saved to a single floppy disk.
GIF format
is best if the image is a graphic/logo for a web site. Because GIF files are quite small, at least a few can be saved to a single floppy disk.
PICT format
is best if the image is going to be used in a Powerpoint
presentation. What we need to know is if the final presentation will be made with a digital projector or output to slides.
JPEGs and GIF files can be transmitted to you via e-mail and in some cases PICTs and
TIFFs as well.
What is Stock Photography?
Stock photos are licensed for a specific time period and sometimes for a specific geographic area or industry. The benefit is time and cost savings over assignment
photography; however the drawback is that the images are rather "generic," and are used over and over again by many other business – diminishing the impact of the photograph.
What is Copyright?
Copyright protection is provided by United States law. It applies
to music, writing, the visual arts including photography, and other forms of intellectual property both published and unpublished. Copyright designates ownership of a work, and the creator is known as the author. The
creator's name, year of creation, and copyright symbol are no longer required on a work to protect a professional's rights to an image.
A copyright owner has the exclusive right to reproduce, distribute, prepare
derivative works, publish and display the work and to receive income from others who reproduce, distribute, prepare derivative works, publish, perform and display the original or copies of the work. Simply stated, a
purchaser of a professional photograph is like a person who purchases a book. Although they own a physical copy of the book, they do not own the copyright and do not have the right to make additional copies.
Copyright law ensures that inventors and creators are rewarded for their efforts. These "rewards" are sales, profits, and employment - what every company needs to achieve a return on investment and remain in
business.
More on Copyright and Licensing |
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