Julie Lynn Olson
M.Photog.MEI,Cr., PPA Certified


About the Speaker

Articles

About the Program – "Making Money in a Digital World
For many studios today, digital technology means dollars Ð both incoming and outgoing! In this fast-paced session, Julie will show you how you can use this powerful technology (as well as some simple low-tech ideas) to increase sales AND profitability. Attendees will learn tactics for commercial/advertising (and other!) photographers to survive and thrive in the electronic age.

Julie will detail Martinelli Studios' journey into the digital world, and cover the important dimensions of a successful image creation and service company. She will talk about the specific tools they use and the business and marketing strategies they employ to retain as well as bring in new clients, and give them great results!

Program Outline
•  Details – the studio's service-oriented philosophy
•  Diversity – the studio's multi-faceted product lines
•  Devices – the tools the studio uses to serve its clients
•  Display – how the studio presents itself to its target market
•  Accompanied by case studies of specific studio projects

Presentation Format/Equipment Requirements
This presentation is a one and one half hour slide lecture. The target audience is commercial/advertising/corporate photographers of all levels, however photographers from all specialties can benefit from this program. The program can be presented to any size audience.

Presentation equipment needed: podium, microphone, two ektagraphic-type slide projectors, two slide trays, power strip, extension cord (if necessary) and screen. Speaker will bring dissolve unit.

Alternative Presentation – "Digital Photography, 101"
Okay, admit it, you've been putting it off, maybe even avoiding the situation; you've seen enough of this digital stuff that you're getting interested – now what? How do all of these things work anyway, what do you really need and what kind of results can you expect? How can you take advantage of these new tools so that your business can be more productive, creative, competitive and profitable?

If you're looking for a "digital for dummies" course, this might be it! In this two hour session, Julie will walk you through this powerful technology that is used to create, display, process, and store images. She will help you explore the building blocks of digital photography, its principles and components; to prepare you to make intelligent decisions about the imaging equipment and applications that are appropriate for your business.

For a longer event, the above two programs can be presented together, with "Digital 101," followed by "Making Money."


Presentation History